It’s been a long time coming, but the ENVY WordPress theme is finally available on beta. So, what’s ENVY? Well, let me put you in the loop …
ENVY is a brand-spanking new WordPress theme and e-commerce solution developed for StudioPress’s heralded Genesis framework. In a nutshell, it brings e-commerce to Genesis using WooTheme’s popular WooCommerce plugin, all wrapped up in an attractive, well-supported and easy-to-use theme called ENVY (view the demo). Continue reading
I’m delighted to announce my recent affiliation with StudioPress, creator of the ‘Rolls-Royce’ WordPress framework, Genesis. And what does this mean for you? Well, a great deal if you’ve asked me to design a content-managed website. Not only will I be adding the most robust and flexible framework available to all future builds, but I can now offer a selection of affordable pre-assembled themes for clients with thinner budgets or clients requiring fast-turnaround, temporary sites.
“Now, just a cotton-pickin’ minute there, Barratt!” I hear you say, “I didn’t think you adopted off-the-shelf themes?”. Well, yes, this has ‘always’ been my position. And, I will ‘always’ recommend designing and building longer-term websites from scratch because off-the-shelf themes inevitably force compromises in design. However, StudioPress offers so much more than a typical off-the-shelf theme. Let me explain …
I regard this new website as the culmination of over two decades in design and 6 months intensive education in WordPress template design. I elected to shoot for a WordPress content-managed site to take advantage of the enormous array of available plugins, the favourable search-engine-optimised coding, and simple-to-use blog features.
The primary goal of this site was to be ‘Big & Bold’. Full window images, slideshow, pop-up windows, smooth video, and of course enough information to demonstrate that just on 25 years, I should know what the hell I’m doing! In addition to servicing the business sector, it was important to place a focus on my new film services. Filmmakers need to take full advantage of online marketing and viral campaigns, not to mention supplementing their income through vehicles such as Pay-Per-View (PPV). These are exciting new capabilities I’ll be sharing with my film industry colleagues. Continue reading