Monthly Archives: December 2013

Burzynski – the Power of Expository Documentary

With the release of a new trailer for Eric Merola’s BURZYNSKI (click here), I thought it timely to post an article that appeared in the South Australian Film Corporation’s newsletter in March 2013, entitled Burzynski – the Power of Expository Documentary.

BURZYNSKI – the Power of Expository Documentary

Adelaide’s Jon Barratt (Krolyn Studios) is an ardent believer in the power of film to create social change, and he further attests that the investigative documentary has become more relevant than ever before.

“As our distrust and discontent with governments, institutions and large corporations increases, so too does our societal appetite for truthful information, integrity and the individual voice,” Jon states. “Eric Merola’s ‘Burzynski’ films are the perfect example of why expository documentaries must not only be made, but exhaustively and fearlessly promoted.” Continue reading

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Logos. Love ‘em or hate ‘em. I don’t care!

What Makes a Great Logo?

There have been a few times over the years where I’ve presented logo designs to clients, seen them hesitate with growing looks of concern, and then heard them say “You know what, Jon? I just don’t like it.” And, knowing their comment is derived from a personal feeling about the way the logo looks, I quickly reply, “You know what? I don’t care”. They’re usually a little shocked by my abrupt, seemingly discourteous response, but at least I get their attention.

The truth is, it matters very little how you ‘feel’ about a logo. Whether you love it or hate it is largely irrelevant. Because, design isn’t about what looks good, it’s about what works. And when it comes to logo design, ‘emotional response’ has little to do with a highly successful logo.

Let’s analyse this further with a couple of considerations. Firstly, this article relates to company logos or designs that represent a long-standing entity. In other words, an image that must stand the test of time. Secondly, there are exceptions, but it’s always best to know the rules like a master before you break them like an artist.

So, let’s dive in. What really makes a successful logo? Continue reading

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Joining the Best with StudioPress!

I’m delighted to announce my recent affiliation with StudioPress, creator of the ‘Rolls-Royce’ WordPress framework, Genesis. And what does this mean for you? Well, a great deal if you’ve asked me to design a content-managed website. Not only will I be adding the most robust and flexible framework available to all future builds, but I can now offer a selection of affordable pre-assembled themes for clients with thinner budgets or clients requiring fast-turnaround, temporary sites.

Genesis Framework for WordPress

“Now, just a cotton-pickin’ minute there, Barratt!” I hear you say, “I didn’t think you adopted off-the-shelf themes?”. Well, yes, this has ‘always’ been my position. And, I will ‘always’ recommend designing and building longer-term websites from scratch because off-the-shelf themes inevitably force compromises in design. However, StudioPress offers so much more than a typical off-the-shelf theme. Let me explain …
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